William "Doug"
Parker
I build and scale the sales technology and systems that revenue teams actually adopt.
I've been with Pella for over six years. Right now I own the sales technology behind variable compensation for our enterprise channels. When I took over, we were calculating for 65 reps and $1.5M in annual payouts on a third-party platform. I identified its limits, built the business case, and replaced it with an in-house system, scaling to 400 reps and $14.4M while eliminating $300K in annual cost. Before that, I drove Salesforce adoption across our sales channels.
I started at Pella through the sales development program and worked through field rep and player-coach roles before coming back to build systems at corporate. That field instinct is why the technology I build gets adopted.
What I'm looking for: a Sales Technology, Revenue Operations, or Sales Operations role in San Diego, with Phoenix or remote also open, where I can build and scale the systems behind a growing sales team.
WINS.
Three areas of the business, one throughline: I build sales technology, and the field background means it actually gets used.
$14.4M comp platform built in house · $300K annual cost eliminated
Sales Technology & Operations
When I took over comp, the business was spending a significant amount on a platform that couldn't do the job. I got into the underlying data, identified the core faults, and built the case to move off it. I replaced it with an in-house Power BI system that handles variable compensation for 400 reps across multiple plan structures. The platform cost went to zero.
4.98/5 enablement score · systems still in use after leadership change
Salesforce & Enablement
Pella had been through two other CRM systems before Salesforce, and the rollout had limited support. I started sharing reports I had already built for myself across the channel and met with branches to help them adopt the tool. Those reports and recorded trainings are still in use.
$12M territory · 17% growth · Top 20 nationally
Field Sales
24 stores across Maine, New Hampshire, and northern Massachusetts. Monthly store visits, associate training, customer issues, in-home appointment rides, biweekly coaching calls, and quarterly field visits to grade the process. I'm quick at reading what is going to move the needle the most at each location and enabling them to win through their unique needs.
In the field with the team, Portland, Maine.
EXPERIENCE.
Five roles, six years, all at Pella. A deliberate path from the field into the systems that run sales, each role building on the last.
Sr. Sales Incentive Specialist (Sales Operations & Systems)
Pella Corporation
- Eliminated $300K in annual cost by replacing a third-party compensation platform (Varicent) with an in-house system, wrote the business case, built the proof of concept, and led the migration with perfect payroll continuity.
- Scaled the platform and its data infrastructure to support growth from 65 to 400 reps and $1.5M to $14.4M in annual variable compensation.
- Owned cross-functional delivery across Sales, IT, Finance, and HR including requirements scoping, build, analytics, forecasting, and governance through go-live.
Sales Enablement Systems Specialist
Pella Corporation · Pella, IA
- Drove adoption of a stalled Salesforce rollout into a trusted, org-wide CRM across franchise, specialty-dealer, and big-box networks, with reliable pipeline management and KPIs.
- Served as the sole Sales voice in daily IT stand-ups, translated field needs into workflow changes, roadmap priorities, and data-governance policy.
- Designed and ran Office Hours, hosting 107 one-on-one enablement sessions across 31 branches (4.98/5 impact); the format was later scaled to other digital teams.
Sales Territory Lead
Pella Corporation · Portland, ME
- Built the region's Salesforce pipeline dashboards and sales analytics ahead of the enterprise rollout, later adopted nationally.
- Player-coach for a B2B territory and 2-rep team, won the 2021 Sales Achievement Award (Top 20 nationally, 17% regional growth, #1 results for core product sales).
National Accounts Sales Rep
Pella Corporation · Portland, ME
- Grew the B2B installed-sales channel 24% and hit quota with 7% category growth, which was top tier of the national rep population.
Sales Development Program
Pella Corporation · Pella, IA
- Selected as one of four nationally for Pella's competitive sales development program.
Texas Tech University
B.A. Advertising (Account Management focus) · Lubbock, TX
APPROACH.
How I operate, whether I'm in the field or building the system behind it.
Understand the problem first
I work from the underlying data before recommending a direction. The decision to replace our compensation vendor came from understanding precisely where it fell short, not just that it was expensive.
Design for adoption
A system is only as good as its use. A field background shapes how I build, so the tools and reporting I deliver hold up in daily practice and outlast the people who championed them.
Carry it through delivery
I align stakeholders early and stay accountable through go-live and beyond. Cross-functional work with Sales, IT, Finance, and HR depends on someone owning the outcome end to end.
Get in touch
Looking for someone to build and scale the systems behind your sales team? Let's talk.
My background spans field sales, sales operations, and the technology that connects them. I'm a San Diego native relocating home, with Phoenix and remote also open. If that fits what you're building, I'd welcome the conversation.